Armani approached MomentCo to create a visual experience through Armani Smartwatch and megastar Shawn Mendes. We were presented with an opportunity to frame the singer’s dynamic motion using the Armani Smartwatch in a sleek design set to enhance every move.

Through real-time social content and production of a Making-Of treatment, we worked with the Armani team in-studio to mirror a larger campaign bridging Shawn’s star power, moves, technology, and energy to light up any city.

Maintaining the stylish, bright, and colourful look of the fashion brand, we matched the dynamic set design and light streak visuals/graphics of the vision of the campaign spot to deliver our final behind-the-scenes film.