Bang & Olufsen - Beoplay H95
Bang & Olufsen wanted to reach audiophiles with stunning creative that showcased their commitment to quality, design and innovation. So we took Bang & Olufsen's Beoplay H95 Headphone's technical innovation and superior sound quality to build creative that turned heads while adhering to the brand's standards of quality and design. We utilized 3D renderings to highlight the intricate details and innovative features of the headphones, such as the brushed aluminum finish and noise-cancelling technology. The renderings were used in all campaign materials to provide a consistent visual representation of the product.
To further emphasize the product's features and superior listening experience, we created a series of videos and social media posts showcasing the headphones flowing from all angles to make their design the visual standout. The high-quality videos and photos were targeted at tech enthusiasts and audiophiles to generate buzz and interest in the product. We also created out-of-home billboards to showcase the Beoplay H95 Headphones' design and technology in high-traffic areas. The billboards featured high-quality images of the headphones and emphasized their superior sound quality and noise-cancelling technology various lifestyle settings. Together, these campaign elements created a cohesive and effective campaign that generated excitement and buzz around the product launch.