KitchenAid - Stand Mixer Launch

MomentCo developed a successful still image campaign for KitchenAid's new line of stand mixers using 3D renders to create dynamic imagery showcasing the product's features and benefits. The vibrant colours and unique design features of the mixers were highlighted to create visually stunning and compelling images that stood out on social media and other digital marketing platforms. The campaign was designed to target foodies and home bakers who value high-quality appliances and achieve professional results in their cooking and baking endeavours.

Our creative team used 3D modelling software and image editing tools to create a series of renders featuring the new stand mixers in different settings and situations, showcasing their versatility and variety of dishes that can be made. We developed templates that were easily customized for different social media platforms and ad formats, providing consistent messaging and allowing for a bank of unique content across various creative executions.

Utilizing 3D renders over product photography was particularly effective in capturing the attention of the target audience allowing for multiple creative options that resonate and help achieve objectives.