MomentCo developed inspirational, promotional content highlighting activity around the NHL’s Centennial Classic outdoor game commemorating 100 years of the National Hockey League and Molson’s partnership with the Adult Safe Hockey League. 

We adapted a story-driven concept to bite-size social video for the client and included famous NHL Alumni as ASHL team coaches delivering uplifting pre-game speeches to actual ASHL recreational hockey players who would moments later take to the newly created Centennial Classic ice at BMO Field in Toronto.