Are you one of those people that can’t get out of bed without reaching for your smartphone and checking your Facebook or Twitter feed?  Ever stopped and wondered why you’ve developed this little morning ritual of yours?  You didn’t do that 10 years ago, so what has changed?

Well, Nir Eyal has been fascinated by the rise of technology and how it has persuaded people to develop these habits that never existed before.  He was so enthralled by it that he devoted his life to studying this specialized intersection of technology and human behaviour and now helps budding entrepreneurs understand it too.  If you’re intrigued and would like to learn more about Nir’s findings, head on over to NirAndFar.com.